Edward Sinclair OLY

Director or Swimming, Head Coach & Founder 

Ed’s mission is to give every young swimmer the opportunity to benefit from world-class technical coaching and to reach their maximum performance.

Ed’s story:
After an extensive international swimming career and work at some of the UK’s leading sports schools, Ed chose to return to his local community club - the place where he had swum as a child - bringing his world-class knowledge back to the grassroots. Through this experience, he developed a deep understanding of the challenges faced by local swimming communities, particularly the lack of consistent access to high-quality technical coaching.

This insight inspired him to channel his expertise into Maximum Performances. Through swim camps, he shares his knowledge with hundreds of swimmers from clubs across the UK and abroad. In addition, his club and school visits, consultancy work, mentoring and motivational speaking enable him to support and inspire schools and community clubs in strengthening their swimming programmes - helping to bridge the gap between grassroots and high-performance swimming.

His mission remains clear: to raise technical standards and make elite-level coaching accessible to every swimmer.

Qualifications & Certificates: Double Olympian, ASA Levels 1 & 2 Swimming Teaching; ASA Club Coaches Level 3; ASA Team Manager; Diploma In Personal Training Level 3; B.W.L.A Award Weight Lifting; Thump Boxing For Fitness Level 1 & 2 Instructor; National Rescue Award NPLQ Lifeguard; BSCA Member; Institute Of Swimming Member; Safety First Aid Qualified II.; National Child Protection Award; National Pool Plant Operators Certificate (CIMSPA)  

Edward Sinclair represented Great Britain at two Olympic Games - Sydney 2000 and Athens 2004. In Sydney, Ed swam as part of the 4x200m freestyle relay team, which finished 5th and broke the British record. His highest world ranking was 7th in the 200m freestyle in 1999.

Ed competed at six European Championships, winning five medals, and at three World Championships, winning three medals. He broke the British record several times during his career - both individually in the 200m freestyle and as part of the 4x200m freestyle relay teams (long course and short course). Ed also held European relay records.

As a masters swimmer, Ed competed at the 2016 European Masters Championships in London, where he was part of the Teddington SC medley relay team that broke the British record for the 120-159 age group.

After retiring from professional swimming in 2005, Ed began his coaching career at Millfield School, where he also led the Strength & Conditioning Programme.
From 2010 to 2018, he served as Head Coach and Director of Swimming at Teddington Swimming Club.

As the founder and director of Maximum Performances, Ed currently runs swim camps, offers consultancy to clubs and schools, and inspires the next generation of swimmers through his motivational speaking. He also serves as the Head Performance Swimming Coach at Guildford High School.

Throughout his coaching career, Ed has been involved with the England National Talent Programme and the government-funded AASE Programme, and he has served as a Swimming Coach Mentor for ASA coaches working towards their Level 3 qualifications.

With over 20 years of coaching experience, Ed has worked with swimmers of all levels — from club to international athletes, as well as triathletes, masters, and open-water swimmers. He takes great pride in helping athletes reach their potential and achieve their goals.

Some of the swimmers and triathletes he has coached or supported include:

• James Guy – Olympic Champion 2016, 2021, 2024,
• Jack Brown - fastest ever GB junior, MP Camper & current MP Coach,
• Freya Colbert - Olympian 2024, MP Camper,
• Alexander Sargeant - MP Camper & current MP Coach,
• Arthur Logan - MP Camper & current MP Coach,
• Jakob Goodman - MP Camper & current MP Coach,
• James Disney-May - Olympian 2012,
• Joel Knight - Youth Olympic Champion 2013, MP Coach,
• Vanessa Raw - GB International Triathlete,
• Chris Carter - GB International Triathlete, 
• Eliza Cottington - GB Junior International Triathlete, MP Coach,
• Emma Pallant - GB International Triathlete,
• Pavan Rooprai - GB International Triathlete,
• Stuart Hayes - Olympian 2012, GB International Triathlete,
• Michelle Dillon - Olympian 2004, GB International Triathlete

In 2022, Ed was the Head Swimming Coach on the ITV show The Games , where twelve celebrities trained and competed in Olympic sports. The second episode featuring swimming is still available to watch on the ITV Hub - here.

Matt Kidd OLY

Co-Founder

Qualifications: Double Olympian, BSc Sports Science; BA Economics, MBA 

Matt represented Great Britain at the Sydney 2000 and Athens 2004 Olympic Games. Swimming the Freestyle leg in the 4x100 Medley relay they finished 8th in Athens. 

Matt won a Silver medal at the Manchester Commonwealth Games in 2002 as part of the 4x100 Medley relay team, which also broke the British Record. Matt also won medals at the European Short Course Championships, World Championships and World University Games breaking the British records on the way. 

In 2001 at the World University Games, Matt became the first British swimmer to break the magical 50 second barrier for 100 meters Freestyle (Long Course). He finished 4th individually in the 100 meters Freestyle and then less than an hour later led off the 4x100 Freestyle relay and broke his own British Record as well as helping the Team to win Gold.

Matt studied and trained at Auburn University where they won the prestigious NCAA (National Collegiate Athletic Association) Championships in 2003.

Top 3 events: 
1) 100 Freestyle (49.72 LC, 48.08 SC) 
2) 100 Breaststroke (1.04.4 LC, 1.02.52 SC) 
3) 200 IM (2.04.3 LC, 2.01.3 SC